Co-Branding | Digital Branding | Personal Branding | Cause Branding | Country Branding
Co-Branding – Partnering with another brand to achieve reach
Digital Branding – Web, Social media, search engine optimization, driving commerce on the web
Personal Branding – the way an individual builds their reputation
Cause Branding – aligning your brand with a charitable cause or corporate social responsibility
Country Branding – Efforts to attract tourists and businesses.
Emotional Branding is a cocktail of anthropology, imagination, sensory experiences and visionary approach to change.
Together we can do anything – brands are on the right side
Brands are part of the institution of selfishness
Major brands are driven by profits – and things that are good for the environment don’t make money
They help us get behind causes
The scale of brands mean they can work beyond borders
Short term thinking is an issue
They are disingenuous and create false status and identity
They manipulate and brainwash
Creating needs we don’t have
First things first:
Brand is NOT a logo | Brand is NOT an identity | Brand is NOT a product
Brand is the impression of the company as a whole. Its not what YOU think it is, but its what THEY say it is.
Branding Principles defined by various creative agencies.
- Stand out
- Stake your claim
- Find the insight
- Keep your promise
- Get emotional
- Begin at home
- Own your media
- Start a dialogue