Brands: Solution or Problem

Why Solution:
Together we can do anything – brands are on the right side
Brands are part of the institution of selfishness
Major brands are driven by profits – and things that are good for the environment don’t make money
They help us get behind causes
The scale of brands mean they can work beyond  borders

Why Problem:
Short term thinking is an issue
They are disingenuous and create false status and identity
They manipulate and brainwash
Creating needs we don’t have


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