10 Tips for creating an effective catalog
1. Make sure your catalog reflects your brand identity.
2. Don’t take square-inch analyses too literally.
3. Think in terms of the whole, not the pieces.
4. Know your customer.
5. Don’t look upon feature copes as lost selling space.
6. The most expensive product doesn’t have to be the biggest object on the page.
7. Avoid making pages overly complex.
8. Don’t rely on supplied photographs.
9. Include an order form.
10. Don’t sacrifice production value.