1+1=3 ? Edward Tufte’s

“Visual activation of negative areas of white space in these exhibits illustrates the endlessly contextual and interactive nature of visual elements. This idea is captured in a fundamental principle of information design: 1 + 1 =3 or more. In the simplest case, when we draw two black lines, a third visual activity results, a bright white path between the lines … Most of the time, that surplus visual activity is non-information, noise, and clutter Envisioning Information by Edward R. Tufte p.61

A Single line is just a line, but if you add another parallel line to it, a third object is created, and that object is the WHITE SPACE/ NEGATIVE SPACE

So 1+1=3 and White/Negative Sxpace was the first thing I ever learned about principles of Design.

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